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Reserve With Google x AutoGuru: Power Up Your Online Car Service & Repair Bookings


Updated 15 Mar 2024


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Where do you go when you want to find a service provider near you?

You would simply open up your internet browser and Google it.

In the digital era, where online searches direct consumers to different services, locating a mechanic is no different.

When customers require car servicing, they frequently turn to Google to explore reputable mechanics, service options, and authentic reviews from fellow car owners.

Reserve with Google

Google launched Reserve with Google to make it easy to make bookings directly from Google Search, and the latest collaboration is aimed exactly at that – introducing AutoGuru x Reserve with Google.

As the only platform in the auto industry to seamlessly integrate online bookings with Reserve with Google, this collaboration is not merely another new feature, but a transformative development for enhanced visibility, accessibility, and convenience, benefitting both businesses and customers alike.

Let’s go over what Reserve with Google does, how it could help your business, and what to expect from the Reserve with Google and AutoGuru collaboration.

What are Reserve with Google Automotive Bookings?

Reserve with Google integrated with AutoGuru to enable a seamless online booking experience for customers and automotive service providers.

By activating a Reserve with Google membership with AutoGuru, a "Book Online" button will appear on your Google Business Profile, unlocking the ability for your business to be booked directly from Google Search & Maps.

With a simple click, this button allows potential customers to seamlessly book with you via AutoGuru’s white label booking technology BookingGuru, streamlining the conversion of leads into valued customers, without picking up the phone.

Reserve with Google phone walkthrough

Why Activate Reserve with Google Automotive Bookings for Your Auto Business?

The benefits of activating Reserve with Google Automotive Bookings are:

  • A ‘Book Online’ button added to your Google Business Profile

  • Dynamically quote customers 24/7 from Google Search & Maps

  • Your own online booking experience powered by BookingGuru

  • Increased chances of being discovered in Google Search & Maps

  • Acquire new customers that won’t be marketed to by AutoGuru

  • Quick and easy booking management via the AutoGuru Supplier Portal

  • Book unlimited zero-commission services and repairs

Optional extras - coming soon!

  • Automated collection of Google reviews to save you time and build your search profile

  • Increase retention with automated service reminders

This industry first integration not only enhances visibility and efficiency for auto repair businesses but also offers unparalleled convenience for customers seeking reliable car servicing and repairs. 

By utilising this platform, businesses can streamline their booking processes and attract new customers. The collaboration between AutoGuru and Reserve with Google marks a significant advancement that promises mutual benefits for both businesses and customers, ensuring a seamless and efficient experience in the digital landscape of automotive services.

For more information visit

Frequently Asked Questions

Is Reserve with Google available to all automotive businesses?

Reserve with Google Automotive Bookings is available to any automotive business in Australia that has a Google Business Profile and does servicing and repair jobs.

What is different from the AutoGuru retail marketplace?

  • Customers who click on your book online button will only be shown your business throughout the booking process. Other automotive businesses will not be displayed.

  • Your Reserve with Google Automotive Booking customers do not enter the AutoGuru marketing database and will not be marketed to by AutoGuru.

  • Your customers will only be asked to review your business via Google when this new feature is launched.

What’s the difference between Reserve with Google Automotive Bookings and BookingGuru?

BookingGuru is the white label quoting and booking technology that powers the booking process for Reserve with Google Automotive Bookings.

How is the ‘Book Online’ button offered by AutoGuru different?

The button you get via your AutoGuru Reserve with Google Automotive Bookings membership enables your customers to view pricing on select services and repairs and/or to get a quote using our white label booking technology. Other book online or schedule buttons only provide an appointment setting function with no pre-pricing or quoting enabled.

Is the booking exclusively mine?

Yes! Since the customer is booking with you directly from your Google Business Profile, the booking is exclusively yours. 

What jobs can be booked?

All pre-priced servicing and repair jobs that you opt in to are bookable.

How will my pricing be calculated?

We will use the labour and parts pricing along with any oil markups or discounts that you configure in your AutoGuru Supplier Portal to quote servicing and select repair jobs. You control these and can update them at any time.  

What if a job can’t be pre-priced?

If we cannot instantly price the job then we will send you a Reserve with Google Automotive Booking quote request. The quoting and booking process is facilitated via the AutoGuru Supplier Portal and BookingGuru.

What availability, extras, and payment options will be displayed?

Customers will be able to see your availability and choose any free or paid extras that you activate in the AutoGuru Supplier Portal. Customers will have the option to prepay online with a Visa or Mastercard, Afterpay, humm, Zip, or PayPal, or they can choose to pay on pick up. Prepayment is a great way to reduce cancellations and no shows.

What does it cost my business?

Submit your details to receive information on membership options.


Written By


AutoGuru is an award-winning tech company with digital solutions to make auto care easy for repairers, drivers, and fleet operators. What started in Australia with a simple goal to make booking car services as easy as hotels, has evolved to include:
  •, Australia’s #1 auto services marketplace,
  • FleetGuru, digital fleet management used by some of Australia’s largest fleet operators,
  • BookingGuru, a white label booking solution that powers online bookings and payments for car servicing and repairs, and
  • Reserve with Google Automotive Bookings, a powerful integration that enables car servicing and repairs to be booked directly from Google Search & Maps.