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AutoGuru and Sofico Announce Product Integration to Enhance Fleet Management Operations for Automotive Finance and Mobility Service Providers

AutoGuru

Updated 14 May 2025

AutoGuru

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AutoGuru, a leading provider of automotive booking and payment solutions, has integrated its FleetGuru platform with Sofico’s Miles Enterprise, a globally trusted contract management solution for automotive finance and mobility providers. This collaboration is making a strong impact on the industry, leveraging data sharing, insights, and automation to deliver significant value to customers.

Sofico’s flagship product, Miles Enterprise, is renowned as the end-to-end contract management platform for automotive finance and mobility service providers. As the trusted backbone for countless global companies worldwide, Sofico’s expertise and reach are unparalleled. Now, through this product integration with AutoGuru’s FleetGuru, the two companies offer a seamless and comprehensive solution that redefines how automotive finance and mobility service providers serve their customers in fleet management operations.

Deep Integration, Unmatched Insights

The integration of AutoGuru’s FleetGuru and Sofico’s Miles Enterprise represents more than just a technical connection; it is the result of a collaborative effort focused on aligning technology, strategy, and vision. The combination of Sofico Miles Enterprise’s robust data capabilities with AutoGuru’s innovative fleet maintenance platform FleetGuru, ensures operational efficiency for automotive finance and mobility service providers, leading to better insights in fleet management operations.

Key highlights of the integration include:

  • Real-Time Data Sharing: Enhanced synchronisation between systems ensures that fleet managers have instant access to critical data, empowering faster and more informed decision-making.
  • Actionable Insights: Advanced analytics unlock patterns and trends, enabling organisations to optimise fleet utilisation, reduce costs, and improve service levels.
  • Streamlined Automation: Sophisticated workflows eliminate manual processes, enhancing efficiency and minimising errors across fleet operations.
  • Sofico customers will benefit from faster integrations, enhanced scalability, actionable insights, and streamlined process automation — including quicker maintenance authorisations — all while reducing the heavy lifting needed to better leverage the information within Mile

An Integration Built on Collaboration

This integration’s strength lies in the close collaboration between AutoGuru and Sofico. By working hand in hand during every stage of the process, both teams have ensured a seamless alignment of their technologies. This synergy enables customers to achieve outcomes that were previously unattainable.

What This Means for the Industry

“Sofico has long been the gold standard for contract management in automotive finance and mobility service providers, and this partnership allows us to build on their strong foundation,” said Eden Shirely, CEO of AutoGuru. “Our shared commitment to innovation and customer success means we’re delivering a solution that is not only powerful but transformative for the entire industry.”

Koenraad Van Grimbergen, CEO Asia Pacific, Sofico Services Australia Pty Ltd added, “We are proud to partner with AutoGuru, whose expertise in automotive booking and payment services complements our strengths perfectly. By integrating with AutoGuru, we further expand our ecosystem, ensuring greater efficiency and seamless automation for our customers.”

Looking Ahead

This integration marks a significant milestone in the fleet management services, as automotive finance and mobility service providers offer their customers. By combining Sofico’s market-leading solutions with AutoGuru’s expertise, customers can expect greater efficiency, enhanced visibility, and improved outcomes across their operations.

The first automotive finance company to benefit from the Sofico integration with AutoGuru is Summit Fleet, with fleet maintenance approvals and payments now seamlessly managed online, unlocking significant efficiency gains for all parties.

About Sofico:

Sofico is a world-leading provider of mission-critical software for the automotive finance, leasing, fleet and mobility industry. Global leading companies count on Sofico's expertise and technology to help them transform innovative product concepts into streamlined business processes and engaging customer journeys. Originating as a Belgian start-up with a clear vision and with 35 years of experience, Sofico now operates 15 offices on 4 continents, staffing over 500 experts. Continuous investment in people, innovation and leading-edge technology forms the basis for its continued growth and sustained success. To learn more, visit https://sofico.global.

Media contact:

Stéphanie Poelman

Marketing Lead

Stephanie.poelman@sofico.be

+32 479 208 608

About AutoGuru:

With a mission to make auto care easy, AutoGuru is Australia’s leading provider of automotive booking solutions. Through award-winning technology, AutoGuru enables drivers, fleet operators, and over 12,000 automotive repairers across Australia and New Zealand to transact faster and easier online. AutoGuru’s SaaS platform, FleetGuru®, simplifies fleet maintenance for some of Australia’s largest fleet operators and their customers by digitising approvals and repairer payments. Purpose built for FMOs and their customers, FleetGuru enhances operational efficiency, cost control, and transparency across the entire maintenance lifecycle. AutoGuru's commitment to innovation has been recognised in the Deloitte Tech Fast 50 and the Australian Financial Review’s Most Innovative Companies, reflecting its commitment to digitally transforming how fleet maintenance is managed through smart and scalable technology. For more information, visit autoguru.com.au or explore FleetGuru at autoguru.com.au/fleetguru.

Media contact:

Kara O’Dwyer

General Manager - Marketing & Brand Partnerships 

marketing@autoguru.com.au

AutoGuru

Written By

AutoGuru

AutoGuru is a collective of creatives and technologists with a single mission: to transform the way vehicle maintenance is managed.

For over a decade, we’ve been building technology that removes friction from managing automotive maintenance, making auto care easy for drivers, service providers, and fleet managers.

Our award-winning digital product portfolio includes:

  • Autoguru.com.au, Australia’s #1 auto services marketplace,
  • FleetGuru®, fleet maintenance management platform digitising approvals and streamlining payments for some of Australasia’s largest fleet operators,
  • FleetGuru.ai, AI-powered maintenance operating system connecting international fleet management companies, their clients, and drivers across borders for maintenance scheduling, authorisation and payments,
  • BookingGuru, white label booking solution powering online bookings and payments for car servicing and repairs, and
  • Reserve with Google Automotive Bookings, a unique integration enabling car servicing and repairs to be booked directly with service providers from Google Search & Maps.

Related Pages

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  • New FleetGuru Integration Partner - Catch-e

  • Digitising Fleet Maintenance: A Transformation in Efficiency

  • Why Managing Passenger Cars to Trucks, Plant and Equipment on One Platform is a Game-Changer for Fleet Maintenance

  • Summit Fleet and AutoGuru Partner to Simplify Fleet Maintenance

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